Resume Sample for Advertising Strategist | Portfolio Manager


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The following is an example of Advertising Strategist | Portfolio Manager resume sample. Reviewing the candidate's full work experience, outlining key-qualifications, duties and responsibilities for the Advertising job title/field.

Resume Writing Example for Advertising Strategist | Portfolio Manager | CV Format

Los Angeles, CA

Authorized to work in the US for any employer

Work Experience

Advertising Strategist | Portfolio Manager

Cox Media Group (Automotive Division)

Manhattan Beach, CA

September 2016 to Present

Responsible for advising clients on digital marketing best practices aligned with Dealer.coms processes and its products and services; Development of strong business relationships with clients through relevant action planning, managing media budgets and strategic partnership to deliver desired marketing results. Work closely with Autotrader Advertising Consultants and other COX sales staff to ensure clients have a phenomenal experience using Dealer.com products and services.  
 
•Manage client accounts as required and employ SEM best practices.  
•Have solid engagement account reviews with each client at least once per quarter  
•Develop strong business relationships with clients through relevant action planning, managing media budgets and strategic partnership to deliver desired marketing results  
•Provide and analyze Weekly/Monthly Reporting  
•Budget Pacing  
•Book of Business Analysis (High Risk/Active & Happy/Etc.)  
•KPI Progression (Account Reviews/Metrics/Retention/Cancelations)  
•Agenda (Calls Scheduled)  
•Conduct web-based client meetings daily to meet target retention and media spend goals  
•Send bi-weekly emails to every client as part of on-going client communication  
•Work closely with Autotrader Advertising Consultants and other COX sales staff to ensure clients have a phenomenal experience using Dealer.com products and services  
•Up/Cross sell current clients on current and new feature/product developments  
•Support cross departmental/business unit activities with reporting and analysis to support the growth of all Cox Automotive business  
•Consult on various marketing initiatives including but not limited to SEM including PPC, AdWords, Bing, Display, Facebook, Youtube, etc

Country Manager

Spreadshirt

Boston, MA

2015 to 2016

Development of a consistent high level testing program, management of long tail campaigns, and optimization/improvement of Google Merchant platform product feeds.  
 
• Monitoring of technical issues with Google Analytics/Webmaster Tools with management of reports/analytical efforts  
• Coordination of on-page and off-page projects with US and German teams  
• Development of new test ideas, methods, and estimated sales impact  
• Hands-on improvement of site structure, page construction, content and keywords lists  
• Development of social strategy

Digital Marketing Manager

Auto Manager

Canoga Park, CA

2014 to 2015

Responsible for managing a team of three SEO analysts and three website designers. In this capacity I direct the implementation of customized SEO and web development for this Microsoft certified Software Company.  
 
• Direct programmers in the development of SEO and content management software tools  
• Develop client websites from start to completion including design, content, structure, images and layout  
• Optimize for Google algorithm updates and promote website on other directories and marketplaces  
• Perform technical work including optimization on and off-page as well as keyword research and landing page development  
• Function as liaison between AutoManager and third parties (KBB, SiriusXM Radio, Credit Vendors, etc.) to facilitate both import and export implementations as well as partnerships and integrations  
• Management of both the SEO and Web Design team with regards to work load monitoring, task/project assignment, and training  
• Composition of content and ad copy based off new release features for AutoManager.com  
• AdWords budget, conversion, retargeting, quality score and overall campaign management for AutoManager.com

Digital Marketing Analyst

Intact Information Solutions

Diamond Bar, CA

2013 to 2014

Manage clients’ online business development campaigns, including website design, customized search engine optimization, social media optimization, media buy, and pay per click to meet each client’s online marketing goals for this full-service Web Technology Google Certified Partner company.  
 
• Review each client’s current site or develop website from start to completion including design, content, structure, color selection, images, layout, and number of pages  
• Optimize Google and social media updates including on the website for search engine and/or promote website on other directories and links to other sites  
• Expertise in specific markets and demographics based on a wide range of clients including automotive, medical, education, apparel, construction, energy, beauty and logistics, brick and mortar and e-commerce using key words and appropriate industry terms  
• Perform technical work including optimization on and off-page  
• Utilize Web 2.0 technology, Customer Relationship Tools (CRT) and analytics’, as well as programs, charts, metrics, and other tools to analyze obstacles to high Google placement, and provide an in-depth review and analysis that boost search engine ranking that increases traffic  
• Maintain current market research for SEO with industry trends and digital market technology including mobile  
• Manage project work with technical director, designers, and developers  
• Creation of ad copy, blog, and product content optimized for marketplace site search and conversion  
• Product video direction and editing using Adobes Creative Suite  
• Composition of corporate introductions for various brands to be utilized at industry trade shows

SEO Account Manager

eXteres Corporation

Riverside, CA

2010 to 2012

Developed, managed, and tracked results in optimizing website content to drive web traffic for 100 automotive dealership clients; established and maintained ongoing client relationships; identified and resolved client problems working closely with decision-makers to ensure satisfaction and contract renewals.  
 
• Contacted and interviewed new clients to develop initial information regarding their online presence; discuss strategies for the campaign; collected current marketing collateral  
• Determined issues and strategies for product lines to be addressed in the website as direct liaison between the client and Production, Sales, Accounting, and Development departments  
• Directed the production to ensure relevance and accuracy to meet clients’ goals  
• Provided client with website search engine optimization marketing and online reputation management web-based applications  
• Managed practices, updates, changes, tracking results, and prepared analytics for website improvement  
• Disputed bad reviews; read blogs and improved images  
• Generated and ensured ongoing positive reviews  
• Trained clients on tools and strategies to manage their online reputation  
• Provided client reports detailing consumer locations, customer search habits, the number of times on the site, and exact pages visited on site in order to modify the website for targeted clientele  
• Communicated vision and recommendations for business opportunities for the client  
• Tracked competition performance on Google, Yahoo, and MSN and ensure website placement in targeted areas

Corporate Campaign Manager

American Honda Motors

Torrance, CA

2006 to 2009

Performed individual case management in claim processing and complaint resolution for 15 Honda dealerships.  
 
• Educated customers on warranty/campaign coverage  
• Provided technical support and fraud detection; and produced audit reports to identify warranty publication discrepancies  
• Communicated daily with regional district managers, service managers, directors, and dealer client service professionals to provide service to customers with vehicle and service issues  
• Assisted in the development of warranty manuals, warranty bulletins, and training materials  
• Generated call tracking data used to identify systemic issues and dealer training needs  
• Handled escalated call center communication and performed QA audits for new hires  
• Achieved top production at Honda US Corporate Office after five months as a Regional Case Manager  
• Promoted to Regional Case Manager after one year as a Campaign Case Manager  
• Advanced to Case Manager after eight months as an inbound Call Center Representative



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